FREE=C2=A0shipping on orders over $50 [COFFEE](https://myalmacoffee.com/collections/all) [COFFEE CLUB](https://myalmacoffee.com/pages/subscriptions) [APPAREL](https://myalmacoffee.com/collections/merch?filter.p.m.custom.merc= h=3DApparel&sort_by=3Dmanual) [EQUIPMENT](https://myalmacoffee.com/collections/brewing) [ABOUT](https://myalmacoffee.com/pages/about-us) Happy Wednesday, Alma Familia =E2=98=95=EF=B8=8F This week=E2=80=99s Brewed Knowledge is a special one because it=E2=80=99s = a tradition we look forward to every single year. [What is world of coffee?](https://myalmacoffee.com/collections/coffee) Some of our team Max, Harry, Lagi, Brian, Lourdes, Elisa, Al, and Marcial j= ust got back from the World of Coffee in San Diego representing Finca Terre= rito the very place where our coffee begins. So what exactly=C2=A0is World = of Coffee? World of Coffee is one of the biggest coffee events in the world. It=E2=80= =99s where producers, roasters, baristas, and coffee lovers all come togeth= er to share ideas, taste incredible coffees, and push the industry forward. Think of it as the ultimate coffee playground but also where some of the mo= st important conversations about sustainability, sourcing, and innovation a= re happening. [WOC photos ](https://myalmacoffee.com/collections/coffee) Here=E2=80=99s what our team experienced: - They tasted coffees from all over the world - They connected with amazing coffee professionals and partners from across= the globe - They learned about new brewing techniques, trends, and tools we=E2=80=99r= e excited to bring back home - They walked=C2=A0a lot (like=E2=80=A6 a lot a lot) - And made time to enjoy the San Diego beach in between it all =E2=98=80=EF= =B8=8F [Woc more pictures ](https://myalmacoffee.com/collections/coffee) Trips like this aren=E2=80=99t just about coffee. They=E2=80=99re about peo= ple, culture, and continuing to grow in how we serve you every single day. = But for us, it=E2=80=99s also about staying deeply connected to origin. Rep= resenting Finca Terrerito means honoring where our beans come from and the = people behind them. =C2=A0 So the next time you take a sip at Alma, just know there=E2=80=99s a whole = world behind that cup and a team that=E2=80=99s constantly learning, explor= ing, and bringing that knowledge back to you. =C2=A0 [ORDER A BAG](https://myalmacoffee.com/collections/coffee?filter.p.m.custom= .origin_type=3DAlma%20Family%20Farms&filter.p.m.custom.origin_type=3DAlma-d= option&sort_by=3Dmanual&utm_source=3DKlaviyo&utm_medium=3Demail&utm_campaig= n=3DCoffee%20Diseases%20%2801K8KRWZ1CWWA3YRQ8V3HF1XEK%29&utm_content=3DSHOP= %20COFFEE&_kx=3DsVsw6_sQ43TICsssR6jRCg.XMTYaF) We love this tradition and everything it pours back into what we do. Now it=E2=80=99s your turn to taste it. Grab a bag, brew it at home, and be part of the journey from Finca Terrerit= o to your cup =E2=98=95=EF=B8=8F With love and caffeine, The Alma Team =F0=9F=A4=8D [Alma Roastery](https://www.google.com/maps/place//data=3D!4m2!3m1!1s0x88f5= 6f2468beca83:0xb029a111beea30da?source=3Dg.page.share&utm_source=3DKlaviyo&= utm_medium=3Demail&utm_campaign=3DICYMI%20New%20Roasts%20%2801GSTD6R4C22T9R= D8P9C283818%29&utm_content=3DDIRECTIONS%20TO%20CAF%C3%89&_kx=3D) Alma Coffee 3448 Holly Springs Parkway Canton, GA 30115 Copyright =C2=A9 2025 No longer want to receive these messages? [Unsubscribe](https://manage.kmai= l-lists.com/subscriptions/unsubscribe?a=3DXMTYaF&c=3D01H9NJWC69BANZE2WQK4AN= CF3R&k=3D1350d205def5392aa58b9bfcee6e847a&m=3D01KP9A2KV6JP2HNC14WTR0RVE8&r= =3D01KP9PXMGREKC1WX21C6P2SX3M) [Button Text](https://www.instagram.com/myalmacoffee/?hl=3Den) [Custom](https://www.facebook.com/myalmacoffee/) [Custom](https://www.youtube.com/channel/UCo0coHnLC8kMlVoJcFrtOsg) [Custom](https://www.linkedin.com/company/myalmacoffee?trk=3Dpublic_profile= _topcard-current-company) [Custom](https://www.tiktok.com/@myalmacoffee?lang=3Den)